美国电视台播出由烟草公司出品的反吸烟广告 分享到
Anti-Smoking Ads to Air on American TV 2017-11-2458731

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We took more than a decade for major US tobacco companies to finally agree on the exact wording of the corrective statements ordered by courts to be aired on prime-time television and printed in newspapers.
我们花了十多年时间,法院终于下令让美国大型烟草公司同意在黄金时间电视上播出并在报纸上刊登更正过的更加确切的措辞。
Cigarette companies intentionally designed cigarettes with enough nicotine to create and sustain addiction.They’ve created an ad that frankly isn’t gonna be all that compelling, it’s, you know,black type scrolling on a white screen with kind of the most uninteresting voice you could possibly get.
香烟公司故意添加的分量很足的尼古丁来制造和维持烟瘾。他们出品了一个广告,坦率地说,它不会再那么吸引人,屏幕上就是白底黑字的滚动框,和一种你听过的最乏味的声音当旁白。
Almost half a million people in the US die each year from smoking related diseases that include non-smokers regularly exposed to secondhand smoke.The Centers for Disease Control and Prevention also calculates the cost for medical care and lost productivity tops 300 billion dollars a year.Aiming to recoup some of that money, the Clinton administration sued tobacco companies in 1999 for deceiving the public about the dangers of its use.
美国每年有近50万人死于与吸烟有关的疾病,其中包括经常接触二手烟的不吸烟者。疾病控制和预防中心还计算了医疗费用,损失的生产力每年最高3000亿美元。为了挽回其中的一部分钱,克林顿政府在1999年起诉了烟草公司,因为在烟草的危险性方面它欺骗了公众。
Today on behalf of the taxpayer, we are asking the tobacco companies to pay their fair share.
今天,我们代表纳税人,要求烟草公司支付他们应得的份额。
The lawsuit ended in 2006 with a ruling that tobacco companies have to publish the corrective statements in newspapers and TV.Anti-smoking advocates say the effect will be minimal because the tobacco industry’s target audience, teenagers and young adults now watch advertisements mostly on social media while older smokers have other reasons to continue smoking.
该诉讼于2006结束,裁定烟草公司必须在报纸和电视上刊登更正声明。反对吸烟的倡导者说,宣判的影响微乎其微,因为烟草行业的受众比如青少年和年轻人,现在主要在社会媒体上阅读广告,而老烟民则有其他继续吸烟的原因
Smokers continue smoking not because they do not know much about the harmful effects of smoking but because they have other various reasons like just stress management or addition effects of nicotine.
吸烟者之所以继续吸烟,并不是因为他们对吸烟的有害影响了解不多,而是因为他们有其他各种原因,比如减压或对尼古丁上瘾。
Tobacco use is declining in the US but some experts say that has been offset by the rise of electronic cigarettes which they say are as dangerous as the regular cigarettes.
在美国,烟草的使用正在下降,但一些专家说,电子烟的出现抵消了这一点,他们认为电子烟和普通卷烟一样危险。
George Putic, VOA NEWS.
美国之音,George Putic报道。

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