It is a conference of music, film and technology all happening at the same time in one event.This musician from Nigeria known as 9ice as here at South by Southwest to meet people.
“It is to network. It is to make more fans, you know, introduce my music, who haven’t listened to my music before.”
Live music is no longer the only highlight at South by Southwest.“It is a giant party. It is a music festival. It is an entertainment festival. It is a tech show.”The festival has evolved and grown over the years to reflect the city.“Austin is associated with primarily music, but now we are really in the tech world.I have a lot of friends that work for film studios here, so it’s, I mean Austin is growing in all those aspects. So, it makes sense the festival would too.”
There are now technology panels interactive demonstrations, filled promotions and lounges where attendees can socialize.“People from all walks of life just hanging out at parties together, and a lot of them have free alcohol and free food, and so, it is definitely a perk.”
These so-called “parties” are networking opportunities,where musicians, techies and film promoters from seemingly very different industries can meet and find connections and new ways of thinking about their own industry.
“It is a giant opening of the city to expose people to new ideas and new products and get them thinking about how they can apply that to their business.”
9ice sees every day in his music business.“We have gone away from analog now to digital — mixing, mastering, recording. It is all about technology. Without technology, you cannot do music these days.”Technology and its applications in all types of art forms can be seen everywhere at SXSW.Attendees from around the world will get a chance to experience it all in Austin.
Elizabeth Lee VOA News Austin.