You’ve got to focus to play a video game which makes it a great platform for raising social awareness and that’s what the Egyptian’s startup Castling Studios is trying to do.
One of its games called Barauh or Innocence was to educate people about female genital mutilation.It targets young girls in villages and in the game the player helps a girl escape a hospital and break walls, representing society’s misconceptions.
The 8 company founders who all studied game development at Cairo’s Information Technology Institute say they bring local sensibility to their work.
We are trying to offer something new because when the West develops games,even on the Middle East or the Egyptian culture, they do so from their own perspective.But when we develop the games, we make them better because we know more about the experience we have lived through and continue to see the wrong practices happening and we know what the right things are.
Another game created by the company called “Hire me, thank you” helps manual workers learn communication skills for interviews.The story revolves around what someone should be doing before leaving for work and user’s response has been positive.
When people see it, they are amazed that we are creating games addressing these issues and they are really entertained by the game itself.They say it is fun, and that they are waiting to see how the game ends and solves the issue.
The developers have created more than 7 games, most still in the prototype phase, they’ll eventually be released for free.
I am Faith Lapidus, VOA News.